Currently Hiring: Director of Marketing & Fundraising
Job Title: Director of Marketing & Fundraising
Department: Office of the COO
Reports To: Chief Operating Officer
FLSA Status: Exempt
Effective: June 30, 2023
Position Summary: As a Moving to Work (MTW) Expansion Agency under the Landlord Incentives Cohort #3, this position reports to the Chief Operating Officer (COO). The Director of Marketing & Fundraising is integral to Dothan Housing's (DH's) mid-management team. The position is responsible for developing and implementing the DH and its instrumentalities' fundraising, marketing, public relations, intergovernmental affairs, and communications strategies. The Director of Marketing & Fundraising also leverages established relationships with donors, volunteers, and community stakeholders to cultivate new sources of support by serving as an ambassador for DH and instrumentalities. The position assists with making presentations to groups to change the narrative and perception of affordable housing in the Wiregrass Metro Area (WMA), across the region, the state of Alabama, and nationally.
The Director of Marketing & Fundraising is responsible for raising the visibility and brand of DH and its instrumentalities, Our Community, Inc. (OCI), Building Opportunities toward Self-Sufficiency, Inc. (BOSS), Dothan Management Group (DMG), and Dothan Modernization Services (DMS). The position is also responsible for creating and providing leadership for comprehensive and cost-effective fundraising programs, encompassing annual giving, major gifts, special events, fundraisers, and other initiatives to attract maximum support from volunteers, donors from individuals, businesses, foundations, and other corporate sponsors.
The statements contained here reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skills typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods, or balance the workload. The position description complies with the American Disabilities Act (ADA).
- Oversees developing and implementing marketing strategies that align with the Purpose 2025: FY2022-2024 Strategic Plan Goal and Success Indicator #4 Rebranding.
- Responsible for creating and implementing communication plans and campaigns for brand-building, media relations, special events, fundraising, volunteer mobilization, crisis communications, and increased public engagement.
- Provide oversight for designing and managing integrated marketing campaigns, including email marketing, social media, digital advertising, special events, and fundraisers.
- Responsible for crisis communications strategies to address misunderstandings, problems, or conflicts that may develop.
- Provides oversight and serves as the Producer and Host of the Beyond the Roof Podcast series for DH and its instrumentalities.
- Develop and lead DH and its instrumentalities marketing activity across all channels and platforms with clear strategic objectives and measurable impact.
- Lead the communications and marketing team to inspire action and change through impactful campaigns and communications across multiple channels.
- Provide oversight for the continued development and sustainability of positive relationships with critical local, regional, and national social media, other news outlets, online and print versions of affordable housing industry publications, and professional journals.
- Serves as a strategic advisor to the CHO, COO, & CEO concerning communications, public relations, crisis management, and marketing initiatives.
- Responsible for conveying information to advocacy groups, private companies, neighboring businesses, institutions, communities, and citizens to convey DH and its instrumentalities' goals and objectives.
- Provide oversight for public press conferences, and press releases, including working with PR third- party agencies and other news media.
- Monitor marketing trend analysis comprehensively and utilize enhanced data management techniques and analytics to focus marketing efforts on the highest impact and return on investment (ROI).
- Provide oversight for maintaining timely and integrated messaging to social media audiences and print and online community members/subscribers based on the digital communications content calendar, along with ensuring that all online content is consistent with DH's and its instrumentalities' mission, vision, and editorial voice.
- Provide oversight for the end-of-the-year report card and other annual reports to the C-Suite and Board of Directors/ Commissioners, contributors, and other funding sources reporting on the effectiveness and achievements of fundraising programs.
- Ensure that nonprofits, BOSS, and OCI embrace social entrepreneurship opportunities to maximize defined and realized ROI by seeking public and private capital that align with the Purpose 2025: FY2022-2024 Strategic Plan Goal and Success Indicator #6 Affiliate/ Instrumentality Organization ROI.
- Develop and establish dynamic campaign strategies using proven and experimental online and offline tactics to shift public perception, drive action and increase engagement to enhance and improve the public's understanding of DH and its instrumentalities' priorities and focus areas.
- Provide oversight for the entire life cycle of the fundraising process, from identification to prospect research to donor engagement and donor giving.
- Lead the cultivation of the understanding of the organizational goals and strategies of the organization to communicate funding priorities to donors and the general community effectively.
- Assist with oversight for the procedures by which gifts are recorded and acknowledged, donors are recognized, and accurate financial records and files are maintained.
- Partner with the Finance team members to ensure proper acceptance, allocation, and recognition of gifts in accordance with IRS and donor requirements.
- Create and develop relationship-building strategies to advance the priorities of nonprofits, OCI, and BOSS and secure private unrestricted and restricted funds from individuals, corporations, foundations, and other organizations.
- Develop and implement annual and long-range plans for annual giving, special events, fundraisers, major individual giving, foundation cycles, corporate solicitations, and general campaigns.
- Develop an annual business plan and multi-year strategic objectives for major gift fundraising incorporating prospect identification, research, cultivation, solicitation, stewardship, and recognition elements.
- Serve as a frontline fundraiser for sustaining existing funding partnerships and mining new revenue opportunities primarily from institutional funders by planning and implementing a successful annual campaign for BOSS and OCI.
- Maximize giving growth through a concerted effort to establish and grow meaningful relationships with community leadership, company leadership, key influencers/stakeholders, and major donors to retain our current donor base and develop new donor relationships.
- Undertakes and performs other work-related duties and special projects assigned by the CHO, COO, or CEO, including research, evaluation, analysis reporting, recommendation, problem resolution, and internal and external communications to support strategic goals as required.
- Valid Driver's License.
Required Education and Experience:
- Master's degree from a four-year college or university in marketing, nonprofit management, public or business administration, public relations, fundraising, journalism, broadcasting, communications, or related fields required with a least three (3) years of experience in communications, public relations, fundraising, event planning, and marketing.
- Bachelor's degree from a four-year college or university in marketing, nonprofit management, public or business administration, public relations, fundraising, journalism, broadcasting, communications, or related fields required with a least five (5) years of experience in communications, public relations, fundraising, event planning, and marketing.
- Associate's degree from a four-year college or university in marketing, nonprofit management, public or business administration, public relations, fundraising, journalism, broadcasting, communications, or related fields required with a least seven (7) years of experience in communications, public relations, fundraising, event planning, and marketing.
- A combination of education and experience may be considered.
- Experience working for a Moving to Work (MTW) Expansion Public Housing Authority (PHA), a plus.
Knowledge, Skills, & Abilities (KSAs):
- A record of strong public relations acumen, marketing, and outreach skills with the ability to engage in effective public speaking.
- Ability to communicate DH and its instrumentalities' mission, vision, values, principles, and brand identity.
- Knowledge of communication, media, public relations strategies, procedures, and ethics.
- Knowledge of the practices of communication research and development/analysis.
- Knowledge of branding concepts, management, marketing objectives, and strategies.
- Knowledge of federal, state, and local laws and regulations related to media and public relations.
- Ability to manage multiple tasks and projects simultaneously and produce superior work on deadlines.
- Ability to construct, articulate, and implement annual strategic fundraising and volunteer engagement plans.
- Ability to positively impact both strategic and tactical fundraising initiatives.
- Ability to influence and engage various donors and build long-term relationships.
- Strong organizational and time management skills with exceptional attention to detail.
- Ability to display high energy and passion for DH and its instrumentalities' mission and vision.
- Advanced verbal and written communication skills, including preparing and presenting ideas and information effectively to small and large groups in formal and informal settings.
- Ability to prepare clear and concise narrative and statistical reports and deal effectively with situations requiring tact and diplomacy yet firmness.
- Ability to operate appropriate DH computer hardware and software.
- Ability to understand, act on, interpret policies, and implement regulations based on HUD, federal, state, and local laws, regulations, and DH policies and procedures related to the position.
- Ability to establish and maintain effective working relationships with co-workers, landlords/property owners, consultants, contractors, tenants, HUD, and local, state, and federal officials; ability to communicate with people from various socio-economic and diverse backgrounds.
- Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
- Ability to deal with problems involving a few concrete variables in standardized situations.
- Ability to collaborate with the C-Suite, directors, managers, coordinators, fundraisers, and committee members to develop compelling content/messaging for DH and its instrumentalities.
- Familiarity with the Wiregrass Metra Area philanthropic and business community preferred.
- Communications Coordinator
This position requires the incumbent to exhibit the following behavioral competencies:
Values Statement/ Diversity, Equity, Inclusion, and Belonging
Ability to demonstrate and exemplify our values of L.O.V.E.D (Listening, Opportunity, Versatility, Empowering, and Diversity). Ability to cultivate and develop inclusive and equitable working relationships with employees, customers, and community stakeholders. Supports and enhances a sense of belonging with employees, customers, and community stakeholders. Work towards equity and our agency's commitment to Diversity, Equity, Inclusion, and Belonging (DEIB).
Building Relationships/Interpersonal Skills
Values organizational diversity; treats others respectfully; promotes cooperation; effectively manages relationships.
Creative Problem Solving/Strategic Thinking
Develops and creates ideas, processes, and approaches that shape the future; takes risks and makes decisions based on facts; uses analytical and critical thinking skills to solve problems; ensures that decisions are aligned with articulated strategic directions of management.
Demonstrates effective verbal, written, listening, and presentation communication skills.
Development of Self and Others
Seeks opportunities to learn and develop themself and others; applies new skills/knowledge needed to add value to the organization's performance; sets developmental goals for self and others; seeks performance feedback.
Flexibility/Adaptability to Change
Responds positively to and champions change in others; demonstrates an ability to incorporate innovative practices into the workplace to enhance effectiveness and efficiency.
Influences others to accomplish the mission in ways consistent with the organization's values; holds self (and others) accountable to meet goals and objectives; accomplishes desired outcomes; sets an example of integrity and ethics through demonstrated performance. Must be a collaborative leader that will bring renewed energy, innovation, and rebranding to the organization.
Quality Service Definition
Strives to meet the expectations of internal and external customers; demonstrates skill and knowledge specific to serving others.
The ability to make timely and effective decisions and produce results through strategic planning, implementing, and evaluating programs and policies, stressing accountability and continuous improvement.
The ability to acquire and administer human, financial, material, and information resources in a manner that instills public trust, accomplishes the organization's mission and uses new technology to enhance decision-making.
Approaches others in a tactful manner; reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions.
Working Conditions: The work environment characteristics described here represent those employee encounters while performing the essential functions of this position. Reasonable accommodations may enable individuals with disabilities to perform essential functions.
The noise level in the work environment is usually moderate. Stressful situations may occur when dealing with the public.
Physical Requirements: The physical demands described here represent those that an employee must meet to successfully perform this position's essential functions. Reasonable accommodations may enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to stand, sit, walk, use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to climb, balance, stoop, kneel, crouch, or crawl. The employee must occasionally lift and move up to 10 pounds and occasionally lift and move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. The level of manual dexterity should be sufficient to allow for the operation of a typewriter, terminal keyboard, telephone, facsimile machine, office supplies, etc. The employee must be able to move, handle, or lift moderately heavy objects such as computer equipment (printer, monitor, CPUs, etc.) around the desk area.
For a full job description or for more information about this position, please email the department of Human Resources.